FRESH STARTS
FRESH STARTS
STR8
STR8
We launched STR8 in a cluttered deodorant market with a simple promise: feeling fresh boosts your confidence. So, we wanted to inspire people to channel that confidence in starting fresh in what they want in life. ‘Spray your truth’ became an online platform that connected people with their passions and inspired them to be bold in chasing them. The campaign launched in 7 markets and got recognized in Dybai Lynx.
We launched STR8 in a cluttered deodorant market with a simple promise: feeling fresh boosts your confidence. So, we wanted to inspire people to channel that confidence in starting fresh in what they want in life. ‘Spray your truth’ became an online platform that connected people with their passions and inspired them to be bold in chasing them. The campaign launched in 7 markets and got recognized in Dybai Lynx.
DIMITRA KARAGIANNI
Effies Awards 2020
1 Silver in Social Good
1 Silver in Media Idea
issue 2019
Ford of Europe
Ford Ranger Black Ranger
Best European Campaign NGO & Associations
June 2017
International Awards,
Los Angeles, May 2016
Silver Award
"The Bride" - Print
Silver Award
"Stuck" - Branding & Packaging
Ermis Awards 2021
4 Gold Ermis in Print & Outdoor
1 Gold in Social Behaviour & Cultural Insight
1 Silver in Craft
1 Silver in Social Insight & Data
1 Bronze in Outdoor
1 Bronze in Campaign
1 Bronze in Digital Campaign
Ermis Awards 2016
5 Gold Ermis in Live Brand Experience, Campaign, Print & Outdoor
3 Silver Ermis in Campaign, Digital Video
3 Bronze Ermis in Print, Outdoor
Ermis Awards 2015
Grand Ermis - Best Integrated Campaign
1 Silver in Print
Ermis Awards 2014
Grand Ermis - Best Integrated Campaign
2 Silver in Campaign & Print
2 Bronze in Film & Print
Young Lions Greece 2017
1st Film Award
Young Lions Greece 2016
1st Cyber Award
issue 2/2018
Ford of Europe
Ford Ranger Black Ranger
issue 3/2017
International Amnesty & Oxfam / Print
issue 1/2017
D&B / Print
issue 4/2016
Knauf / Print
Awarded By
Design & Design
International Awards
by Marc Praquin (Paris)
Also published in the
Design & Design Year Book 2014
issue 2/2015
Domino's Pizza / Print
Awarded by
Behance Portfolio Reviews
NordEst Italy, in Trieste.
November 2014
Featured on AIGA.org
American Institute of Graphic Arts
