Hey, I am Dimitra and this is my story. 

 

I got into advertising somehow by chance when one of my professors at College spotted my eye for detail and offered me a job as a retoucher and illustrator in his studio. My clients were mostly ad agencies and my job was to transform draft ideas into final, pixel-perfect visuals. Amongst the sometimes clever or other times average ideas, I also had to work on some, well, not so good ones. And in one case, I got furious having to visualise an idea with so many obvious flaws, I felt like picking up the phone to the agency and shout out all the flaws. At that point my professor replied with something that made me change my career: “You are here to execute. If you want to have ideas, go to an ad agency.”

 

And I did. 

 

Since then, I have worked for the two biggest advertising agencies in Athens and

I have been awarded many times nationally and Internationally. I love ideas. And that comes with problem-solving, working with the team, researching insights, sticking and unsticking thoughts on the wall until we come up with the one. I also love all the process that comes with bringing them to life: from crafting to sourcing and working closely with partners to produce. Working in GTB, London, made me grow up as a professional, being responsible for conceptualising, designing and producing cross-platform campaigns for more than 20 markets in Europe. 

Now I am already 3 years in McCann Athens as a Creative Director and I feel again the excitement of being in love with my job, but in a perspective that I never thought of before.  

 

I never regret becoming an ad girl and I am still amazed at how the landscape of what we do is constantly changing and evolving and I am always excited to find new ways of reaching people in this digital era.