There comes a moment in time when you have to walk on unpaved roads, face uncomfortable truths, cross unchallenged limits, dive into unmeasured depths, get into unfamiliar situations, travel through unmarked territories, realize unexplored emotions. For TEDx Athens we wanted to bring this truths to the surface and inspire people to see them as gateways to unlimited possibilities.
We told the story in social, print and OOH and curated all the visual identity of the events.
Advertising Agency: The Newtons Laboratory
Creative Director: Yiannis Sorotos
Senior Art Director: Dimitra Karagianni
Copywriter: Atalanti Liapi