FRESH STARTS
FRESH STARTS
STR8
STR8
We launched STR8 in a cluttered deodorant market with a simple promise: feeling fresh boosts your confidence. So, we wanted to inspire people to channel that confidence in starting fresh in what they want in life. ‘Spray your truth’ became an online platform that connected people with their passions and inspired them to be bold in chasing them. The campaign launched in 7 markets and got recognized in Dybai Lynx.
We launched STR8 in a cluttered deodorant market with a simple promise: feeling fresh boosts your confidence. So, we wanted to inspire people to channel that confidence in starting fresh in what they want in life. ‘Spray your truth’ became an online platform that connected people with their passions and inspired them to be bold in chasing them. The campaign launched in 7 markets and got recognized in Dybai Lynx.
DIMITRA KARAGIANNI
Life is out there. Are you?
Establishing a platform campaign for Ford’s SUVs was not an easy task. The SUVs market dynamic as it is in growth, it’s equally cluttered. To identify Ford’s offering we tapped on a striking human reality: Europeans spend at least 90% of their time everyday indoors. The new active lifestyle involves sedentary activities and a lot of time spent in front of screens. Our campaign became a strong call to action to explore all that life has to offer out there. We used all the social media and work jargon and gave it new meaning according to Ford Ecosport. Have a look and you might just be convinced to unstick from this screen.

Advertising Agency: GTB
Chief Creative Officer: Julian Watt
ECD: Lazaros Nikiforidis
Group Creative Director: Bryn Attewell
Senior Art Director: Dimitra Karagianni