Establishing a platform campaign for Ford’s SUVs was not an easy task. The SUVs market dynamic as it is in growth, it’s equally cluttered. To identify Ford’s offering we tapped on a striking human reality: Europeans spend at least 90% of their time everyday indoors. The new active lifestyle involves sedentary activities and a lot of time spent in front of screens. Our campaign became a strong call to action to explore all that life has to offer out there. We used all the social media and work jargon and gave it new meaning according to Ford Ecosport. Have a look and you might just be convinced to unstick from this screen.