One more quality difference,
that makes a difference.
Domino's Pizza in Greece wanted to make a few poster for the stores that will make a fair point that Domino's ingredients are that good in quality that make pizza taste even better. I designed some fun, coloured and eye-catching illustrations and they end up being the new Domino's identity in Greece. The illustrations and the whole campaign was so much liked that we got the permission from US to change everything.
The new illustrations are still the main visual for retail materials such as packaging, store signing, leaflets. They even decorate Domino's Pizza's trucks in the street.
Advertising Agency: The Newtons Laboratory
Creative Director: Yiannis Sorotos
Senior Art Director: Dimitra Karagianni
Copywriter: Atalanti Liapi