100 Days of Darkness.

Launching the darkest toughest Ranger ever made. 


While most car shoots involve heading off to Cape Town or similarly sunny climes, we were packing our thermal vests and long-johns in preparation for one of the most inhospitable places on earth: Longyearbyen, Svalbard, Norway. Shot in the world's northernmost town, 100 Days of Dark showcases the tough capabilities of Ford's Ranger Black Edition through the lives of the hardy folk who live there. This content series sheds light to the reality of 4 people living, working and growing their families in total darkness. 

Advertising Agency: GTB

Chief Creative Officer: Julian Watt

ECD: Lazaros Nikiforidis
Creative Director:
Marcos Almirante

Senior Art Director: Dimitra Karagianni
Copywriter: Alexander Smith

Junior Art Director: Louise Shaw