Small ads for the smallest tenants
Contrary to the declining human population in Greece, that of insects we don’t enjoy having at home and living with, is on the rise. To relaunch the TEZA insecticide spray, we created real small ads in real-estate newspapers for homeless insects looking for space to live in: a family of a thousand ants, a group of 5 roaches and a couple of spiders looking for a new place to extend their family. Although ‘small’, the campaign picked up awards and most importantly was shared in social media as a funny refreshing approach.
Advertising Agency: Bold Ogilvy & Mather
Deputy Executive Creative Director: Lazaros Nikiforidis
Associate Creative Director: Dimitra Karagianni
Art Director: Kostas Papanestis