When Cosmote asked us to launch what became the biggest pay TV platform, they came to us with a list of very specific features the viewer could enjoy. The challenge was creating an informative campaign that would also be as fun as the variety of content Cosmote TV would give viewers access to. We discovered that what all these features had in common, was that they gave viewers total control of what, when and where they could watch. In other terms they were the real protagonist. The film saw a simple viewer get into the shoes of starring roles in different film genres to walk us through all the possibilities the new service was offering.
Production Company: Stefi Productions
Producer: Maria Stefanidi
Advertising Agency: Ogilvy, Athens
Deputy Executive Creative Director: Lazaros Nikiforidis
Creative Director: Yorgos Kuveliotis
Associate Creative Directors: Dimitra Karagianni, Kostas Roussakis
Art Director: Costas Papanestis