Greece is famous for its beautiful beaches and islands. However, it’s also risking becoming famous for the plastic that ends up in its sea. Mediterranean SOS organize regular clean-ups across the country. So, when they came to us for a campaign to recruit volunteers we wanted to point out that certain things are not meant to blend together. Especially when it’s plastic that could turn into millions of micro plastics, that would centuries to disappear from the water. The campaign made it into the 50 campaigns that made it in the WPP Sustainability Report showcase.
Advertising Agency: Bold Ogilvy & Mather
Deputy Executive Creative Director: Lazaros Nikiforidis
Creative Director: Yorgos Kuveliotis
Associate Creative Director: Dimitra Karagianni