Share the Road.
There are more people on our roads than ever before. And an increasing number of them are cyclists. To encourage a spirit of understanding and respect between every road user, whether they’re travelling on four wheels or two, Ford has launched Share The Road – a campaign designed to improve road safety for everyone. We created three social films that show that raging out in everyday life is just ridiculous but could have deadly consequences on the road.
Advertising Agency: GTB
Chief Creative Officer: Julian Watt
ECD: Lazaros Nikiforidis
Creative Director: Marcos Almirante
Senior Art Director: Dimitra Karagianni