Knauf is a high-end manufacturer of insulation material and sound-proof door and window frames. There’s never a moment when you need less privacy but if there is one, it should be on Valentine’s Day. So, in case you want to make the most of the night, with Knauf you don’t have to worry about your home giving you away. What happens in Vegas, or rather at home, stays well inside there. The campaign helped emotionalize the brand and got featured in Luerzer’s Archive.
Advertising Agency: Ogilvy, Athens
Deputy Executive Creative Director: Lazaros Nikiforidis
Associate Creative Director: Dimitra Karagianni
Copywriter: Panos Miriagos