Said No One Ever.
We are a very weird species. We love talking about trips, adventures, sports and activities but we spend so much more time doing the exact opposite: conf-calls, meetings, commutes and then spending any time left in front of screens of various sizes. To make a point of that, we took a very common meme and put it in the heart of our campaign for the Ford SUVs.
Advertising Agency: GTB
Chief Creative Officer: Julian Watt
ECD: Lazaros Nikiforidis
Creative Director: Cesar Herszkowitcz , Marcos Almirante
Senior Art Director: Dimitra Karagianni