Said No One Ever.


We are a very weird species. We love talking about trips, adventures, sports and activities but we spend so much more time doing the exact opposite: conf-calls, meetings, commutes and then spending any time left in front of screens of various sizes. To make a point of that, we took a very common meme and put it in the heart of our campaign for the Ford SUVs. 

Advertising Agency: GTB

Chief Creative Officer: Julian Watt

ECD: Lazaros Nikiforidis
Creative Director:
Cesar Herszkowitcz , Marcos Almirante

Senior Art Director: Dimitra Karagianni